Giro d’Italia 2026

The start of the 2026 Giro d’Italia marked an exceptionally strong performance for Eurosport and HBO Max across Europe, cementing Warner Bros. Discovery Sports Europe’s status as the race’s official pay-TV and streaming partner in the region, as well as the "Home of Cycling."

Eurosport and HBO Max** are providing comprehensive TV and digital coverage of the Giro d’Italia for the Bulgarian audience. A total of 107 hours of live content is scheduled to air on Eurosport 1 and HBO Max leading up to the finish in Rome on May 31; the Bulgarian stages alone featured nearly 15 hours of live "start-to-finish" broadcasting, numerous replays, and special 30-minute studio programs following each stage.

The first three stages drove impressive growth in audience numbers and engagement across Europe.:

• Eurosport recorded double-digit growth in TV viewership across key markets such as France, the Netherlands, Norway, Spain, and Poland. Positive results for Eurosport’s linear channels were also reported in Bulgaria, the Czech Republic, and Romania.
• Data shows an exceptionally strong performance in Bulgaria. Average viewership for the race start in the country surged by an impressive 143% (compared to 2025); notably, it also surpassed Romania’s figures by 42%, a rare achievement given the significantly larger size of the Romanian market.
• Millions of users visited Eurosport’s digital platforms* across Europe between May 8 and 10 to follow content related to the Giro d’Italia.
• The streaming audience for the Giro d’Italia on HBO Max in Europe grew by 24% compared to the same period in 2025. HBO Max saw growth across all key metrics: viewing accounts, unique viewers, and total hours watched.

Find out more here: https://press-bulgaria.wbd.eu/post/start-t-v-b-lgaria-na-giro-d-italia-2026-postigna-rekordni-rezul