Biologique Recherche - The Court of Beauty

The Tennis Dinner is a concept by Food Nomads, led by Chef Angela Boeva - an internationally awarded name and one of the leading figures in modern Bulgarian gastronomy.

To create an experience aligned with the event’s visual and emotional aesthetic - one that positions the brand elegantly while engaging guests in an organic and authentic way.

We designed The Court of Beauty - an interactive installation featuring rotating window slots that revealed intriguing questions, facts, and details about Biologique Recherche’s signature products, presented by dedicated brand trainers.

We also built a photo zone with themed elements - tennis rackets, branded visors, and tennis balls - inviting guests to capture playful moments throughout the evening. These spontaneous snapshots continued to live across social media long after the event, extending the activation’s reach naturally. The interaction was intuitive and dynamic - much like a tennis rally - keeping guests engaged and entertained.

The Biologique Recherche zone became one of the most photographed and visited areas of the evening. The Court of Beauty proved that a premium skincare brand can be both elegant and alive - engaging audiences in a fresh and unexpected context.