House of the Dragon exclusive premiere
Warner Bros. Discovery
brand communication
events
18/08/2022
Fire Will Reign
On August 18 2022, at the emblematic Square 500 part of the National Gallery of Bulgaria, 150 influencers and journalists from the biggest media were invited for a private streaming of the first episode of House of the Dragon 4 days before the premiere on HBO Max.
For the aims of the exclusive Sofia event in Square 500 we transformed gallery’s garden into Westeros castle with light projections on the building walls, thematic branding and space rearrangement placing 10 x 6 m screen, thematic bars, branded photo spots and gift game machines from which guest could play for limited licensed edition beer and other HBO branded items.
The guests could play for limited edition beer and other HBO Max merchandise.
Results
More than 90% of the guests shared their experience on their social profiles tagging HBO Max Bulgaria. The average accumulated reach was more than 1M and that created enormous expectations for the official premiere on the streaming platform. With this culmination event, we made sure numerous PR articles, posts and stories from celebrities and influencers, as well as we managed to arouse the curiosity of random passers-by.
A Bright Award
The Dragon Skull project was honored with the Silver prize in the “Launch or Special Event” category at the prestigious Bright Awards, organized by the Bulgarian Association of PR Agencies. This recognition highlights the campaign's excellence and its ability to captivate audiences with a memorable live experience.
We extend our gratitude to HBO Max for their trust and collaboration, and are thrilled to have contributed to the outstanding performance of House of the Dragon on the streaming platform, both locally and globally.