Huawei Roadshow 2022


brand communication




Innovative technological solutions

The Huawei Roadshow 2022 aimed to inform and engage audiences in 13 countries and 30 cities, promoting the importance of digital transition and the value of collaborative innovation.

This dynamic event showcased Huawei's technological solutions across various sectors, emphasizing the benefits of embracing digital transformation for governments, education, healthcare, ISPs, manufacturing, transportation, retail, campus networks, WANs, data centers, cloud services, and intelligent operation and maintenance.

The Huawei Roadshow 2022 had a clear objective: to educate and inspire interested audiences about the possibilities and advantages of digital transformation. Huawei aimed to highlight its innovative technological solutions tailored for different sectors, showcasing how these solutions could revolutionize industries and foster collaboration.

The Location

Logistics presented a significant challenge during the Huawei Roadshow 2022. To ensure the success of the roadshow, we adopted a strategic approach. A prime location in the heart of Sofia, Bulgaria, was chosen to host the event, capitalising on its prominence and accessibility to attract a wide audience. The choice of location aimed to create curiosity and enhance brand visibility, capturing the interest of potential customers. 

The square in front of the National Theater in Sofia became the focal point of the event, providing an iconic backdrop for the Huawei Roadshow 2022. Custom gifts, including a comprehensive magazine showcasing Huawei's solutions and a branded stainless steel bottle, were prepared for guests, creating a lasting impression and reinforcing Huawei's brand presence.

The Huawei Roadshow 2022, successfully accomplished its objective of promoting digital transformation and showcasing Huawei's cutting-edge technological solutions. By strategically selecting a prominent location and implementing creative execution, the roadshow captured the attention of targeted audiences and generated significant interest.

The event served as a catalyst for collaboration, empowering organizations across various sectors to embark on their digital transformation journey with Huawei's innovative solutions at their disposal.