Influencer Campaign for Mugler Alien Hypersense

This international campaign was designed to connect with younger audiences, particularly Generation Z, by encouraging them to embrace their unique, non-traditional selves, because "weird is the new cool."

A key message of the campaign emphasized the fragrance's refillable feature, catering to the target audience’s appreciation for sustainable and eco-friendly products. The refill option wasn’t just a practical benefit but part of a larger movement towards environmental consciousness in the fragrance industry.

In Bulgaria, we delivered PR boxes to carefully selected influencers. Each box contained the fragrance, alien-themed artificial nails, and a customized card, all packaged in a branded box. 14 leading influencers shared content on social media, revealing their "alien personalities" and highlighting how Alien Hypersense reflects their individuality.

The campaign’s international scope extended to Croatia, where we sent PR boxes to selected local influencers. 7 leading influencers showcased the fragrance, sharing its distinct qualities with their followers. This activation highlighted the cross-border appeal of the fragrance and the continued growth of the campaign beyond Bulgaria.

Both campaigns achieved impressive reach and engagement, amplifying Mugler’s brand message while positioning Alien Hypersense as a fragrance that resonates with Gen Z’s desire for both self-expression and sustainability.