It: Welcome to Derry premiere

We wanted to create a world where guests didn’t just watch the movie, but stepped into its atmosphere the moment they arrived.

To make Derry come alive - wrapped in mystery, tension, and that distinctive red glow that makes everything feel… not quite real.

To achieve this, the experience began at the entrance, where we welcomed guests with “We all float down here” floor stickers as well as the iconic red balloon.

In the red-lit tunnel, a teddy bear awaited them with the message "IT Begins in All of Us" - yet another hint that the line between history and reality was blurring.

We created a photo opportunity as well as a series of vintage posters designed specifically for the event added a sense of nostalgia - a familiar story retold through a new lens.

The bar and catering area completed the immersive atmosphere with carefully selected details: conceptual cocktails, red-and-white retro tablecloths, cone fries, and popcorn served in custom IT-themed packaging.

That’s how we turned a movie premiere into an example of how powerful storytelling can transcend the screen. And we achieved it through attention to detail and a team that believes every great story begins with a feeling.