MAX Platform Launch Event for HBO

In May 2024, we orchestrated an impressive launch event for the MAX platform, designed to immerse guests in the diverse and dynamic world of HBO’s streaming service. The event took place in a high-energy setting, where cutting-edge technology and creative performances came together to leave a lasting impact on attendees.

At the heart of the experience was a stunning interactive wall, featuring continuously shifting visual displays of some of MAX’s most popular shows. Guests were given the opportunity to explore the platform’s extensive content through custom-made videos, projected on large screens and video walls throughout the venue. This created a fully immersive environment, showcasing the wide-ranging appeal of MAX's offerings.

Adding to the electrifying atmosphere, the Funky Monkey dance group performed specially choreographed routines inspired by iconic HBO productions. Their energetic performances captivated the audience, contributing to the vibrant and memorable experience that defined the evening.

The interactive elements of the event underscored MAX’s uniqueness, allowing guests to engage with the platform in a dynamic and hands-on way.

By offering a direct connection to the most successful shows on MAX, the launch event heightened excitement and deepened guests' connection with the brand. Through this innovative and interactive approach, FRAGMENT successfully positioned MAX as a leading entertainment platform, leaving attendees with a powerful introduction to the brand.