No Place for You in Our Town

In collaboration with HBO Max and Warner Bros. Discovery, a pre-premiere experience that would generate media coverage and contribute to the film's success took place days before “No Place for You in Our Town”’s launch on the streaming platform.

The film delves into the lives of a football gang from the industrial city of Pernik, exploring communal and personal crises and the challenging stereotypes of its citizens. Premiere day started early at Sofia Central Station where a dedicated train composition reserved for HBO guests was ready to take off to Pernik. During their travel, the passangers were provided with adventure necessities including a branded hoodie of Pernik’s football team.

Upon arrival at Pernik train station, the journalists were taken on a tour of the Pernik Museum of Mining, which offered a unique glimpse into the city's industrial heritage. The museum showcased the history of coal mining, from manual labor to mechanised processes, providing guests with an insightful and engaging experience.

Next, the attendees were transported to Minyor Stadium, where they had the opportunity to interact with members of the football gang depicted in the film.

The culmination of the journey was the screening of the documentary at the Palace of Culture in Pernik. Before the screening, there was a discussion session with the authors of “No Place for You in Our Town” and one of the main characters. The presence of the local football gang members during the event enhanced the authenticity and allowed for more insights into the film's narrative. Following the screening, guests were welcomed at the Palace of Culture’s lobby for a cocktail reception featuring a thematic menu and drinks, providing an opportunity for networking and further discussion.