Textales Brand Identity

FRAGMENT partnered with Textales, a company focused on reducing the environmental impact of fashion by selling second-hand clothing and accessories. Our mission was to craft a brand identity that captured the essence of their values: sustainability, affordability, and timeless style.

We began by creating the brand name, blending the word “textile” with “tales” to tell a story through the brand. This dual meaning reflects the company’s role in both the textile industry and as a platform for customers to express their personal style through sustainable fashion choices.

The logo we developed is clean, versatile, and paired with a detailed usage guide to ensure consistency across all touchpoints. We also established the brand’s tone of voice—approachable, transparent, and confident.

Textales communicates in a way that is both easy to understand and responsible, bringing a smile to its audience while addressing serious industry concerns. The slogan, “Style Your Story” perfectly captures this balance.

To support the brand identity, we developed a cohesive visual system, including typography and a color palette that conveys both style and eco-consciousness. Applications such as business cards, store branding, and letterheads were designed to bring the brand to life across all customer interactions.

Through this project, we’ve helped Textales become more than a fashion brand — it’s a movement towards conscious, affordable style that tells a story with every piece.