Warner Bros. Discovery Event
Warner Bros. Discovery
18/10/2023
Warner Bros. Discovery
In October 2023, we had the pleasure to set up a vibrant event for Warner Bros. Discovery. We hosted 150 guests at the local cultural hub Toplocentrala to celebrate the launch of advertising blocks across the group's channels, including Discovery, TLC, ID, Travel Channel, Eurosport, and Cartoon Network.
The venue was transformed with black drapes and a small stage featuring projections for the main presentation. We included themed corners for each channel, enhancing the experience with distinctive activities.
The Warner Bros. Discovery corner mimicked a newsroom, showcasing the channel logos on a branded wall with seven screens displaying popular show trailers throughout the event.
The Discovery corner featured a retro car for photo opportunities, while the Investigation Discovery corner allowed guests to snap photos in a crime scene setting with a professional photographer.
For sports fans, the Eurosport corner offered interactive VR gaming, letting attendees compete in winter sports in real time.
At the HGTV corner, a two-story house was presented before and after renovation, with an entertaining dance performance that added flair to the evening.
The TLC corner featured a lively DJ booth with popular influencers creating an upbeat atmosphere.
The Food Network corner included a modern kitchen setup where a chef prepared desserts live for guests to enjoy. Additionally, a promotional bar provided drinks from Pernod Ricard, while hosts Georgi Blazhev and Alexander Kadiev guided the event smoothly.
FRAGMENT’s meticulous planning ensured that Warner Bros. Discovery's guests had a great time and an overall memorable experience that night, perfectly aligning with the diverse content of the channels.