How “Podari Podkrepa” Brought People and Businesses Together Around a Real Cause

At the end of December, we implemented the charitable initiative “Podari Podkrepa” (Give Support) — a cause-driven pop-up bazaar that, over the course of two days, transformed our FRAGMENT office into a space for connection, empathy, and real support.

In just two days, we managed to raise 9,690 BGN, which were donated in support of the P.U.L.S. Foundation and their long-term project “Dream House.”

How “Podari Podkrepa” Came to Life

The initiative brought together individuals and companies from various fields, united by one simple decision — to act. Recognizable figures from music, film, television, sports, and the digital scene joined “Podari Podkrepa,” supporting the cause through donated personal items, products, time, and presence.

Among them were Mihaela Fileva, Magi Djanavarova, Galena, Katerina Evro, Aleksandar Kadiev, Nikolaos Tsitiridis, Filip Bukov, Georgi Petkov, Ivelina Choeva, Gloria Petkova, Nikol Andonova (Nikyoto), Maria Peeva – Mama Ninja, Georgi Malchev, along with many other public figures and supporters who chose to stand behind the cause without a script and without expectations of visibility.

At the same time, businesses from different industries also stood with us, supporting the bazaar with products, services, and resources. Among them were Serdika Center, Domain Boyar, SFA – Alfa Romeo, BelleBox, Lusso by Borisovi, Philips, Biologique Recherche, Talent Media, Lost Cocktail Bar, Grand Hotel Millennium, Bio Trade, as well as numerous lifestyle, beauty, wellness, and hospitality brands.

Thank You

We would like to thank all partners and supporters who stood with us in this initiative — for the trust, the quick response, and the unconditional support. This result was possible only thanks to people and companies who believe that when something truly matters, action comes first.

The Two-Day Result

The most important news for us is the outcome:

9,690 BGN raised in just two days, donated directly and transparently to support the cause.

The funds support the “Dream House” project — an initiative focused on creating a safe and supportive environment for people in crisis situations.

More information about the cause:
https://pulsfoundation.org/bg/donate/dream-house.html

How You Can Continue to Support the Cause

If you would like to make an additional donation, you can do so via bank transfer:

Donation Bank Details
Recipient: P.U.L.S. Foundation
IBAN: BG54UNCR96601084291413
BIC: UNCRBGSF
Bank: UniCredit Bulbank

What This Means to Us

“Podari Podkrepa” showed what can happen when we use our community, platform, and network responsibly. For us, this is not a one-off gesture, but the beginning of a longer-term commitment to causes with real impact.

Once again, thank you to everyone who stood behind “Podari Podkrepa” and made these 9,690 BGN in two days possible.